Cresco Restaurant Equipment & Supply Co.
In 1977, my father Paul Oelsner, a retired pharmacist and entrepreneur, purchased Resco Restaurant Equipment on South Virginia St. in Reno, NV. He saw tremendous potential to turn this little store which had little merchandising on-hand into something far grander. And with 6 children at home, he didn’t have to look far for his first employees.
The once little store was turned into a first of its kind showroom making Resco the biggest dealer in Reno with weekly deliveries across the Eastern side of the Sierras.
What set us apart from other dealers was my father’s vision to have inventory on-hand. It seems obvious now, but in the 70’s this was the exception. Dealers in this industry kept little inventory on-hand, instead ordering products for customers after their order was placed. Resco was one of the first showrooms in the restaurant equipment and supply industry in the country. “We have everything, including the kitchen sink!” became not only our slogan, but our reality.